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Two ledgers of marriage

Short-form explainer experiments05 / SERIES

Among people aged 35–39, why are the most unmarried found among women with doctorates and men with no schooling? Six short films and a compilation check the marriage market's accounts with survey data.

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Six vertical films of about a minute and a half and a six-minute compilation. The compilation, Two Ledgers, gathers the earlier episodes: university-educated women want a partner who clears every bar on age, education, housing and looks and also out-earns them, while well-off men weigh a partner’s family, education and looks more. The two sides keep different ledgers, which leaves the most unmarried people at the two ends. The other films ask why marriages rose 10% in 2025, why the word bachelor’s degree no longer says enough, how many years older a woman’s ‘a few years older’ really means, where people who want to marry get stuck, and how many people nationwide fit ‘wealthy family plus civil-service job’.

**Status: **Six films and a compilation (2026-10-16 to 17); the compilation Two Ledgers is the recommended one.

The films are Chinese vertical versions made for short-video platforms; English and Japanese versions are still on the to-do list. Pictures and music are generated in code.

07 Compilation: two ledgers

Start here: men and women keep two different ledgers when choosing a partner.

Chinese captions · 9:16 · 06:19Playback starts only when selected.

01 The decade

Marriages rose 10% in 2025, but more people did not want to marry.

Chinese captions · 9:16 · 01:29Playback starts only when selected.

02 The degree

Asked about first degrees: ‘bachelor’s’ no longer says enough.

Chinese captions · 9:16 · 01:20Playback starts only when selected.

03 Age

‘A few years older’ means about two; ten years older must be paid for.

Chinese captions · 9:16 · 01:22Playback starts only when selected.

04 Where it sticks

Wanting to marry but not yet: men are stuck on money, women on finding the person.

Chinese captions · 9:16 · 01:01Playback starts only when selected.

05 A8

Wealthy family plus civil-service job: a few thousand people nationwide.

Chinese captions · 9:16 · 01:29Playback starts only when selected.

06 Harder for the accomplished

The more accomplished a woman, the harder the search: different ledgers.

Chinese captions · 9:16 · 01:29Playback starts only when selected.

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