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On having a crush: premium, threshold and being needed

Short-form explainer experiments04 / SERIES

Does other people's approval change a relationship? What if the exciting one feels risky and the suitable one feels flat? Three vertical films turn findings from relationship research into concrete scenes.

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Three vertical films of about three minutes, starting from a personal experience with identifying details removed and pairing it with relationship research: whether friends approve of a relationship affects it, while others’ opinions of a partner’s looks fade quickly; couples who knew each other longer before dating are less matched in attractiveness; and when admiration turns into dependence, praise works better when it says exactly what is liked and why.

**Status: **First batch of three (2026-10-15); the series is paused.

The films are Chinese vertical versions made for short-video platforms; English and Japanese versions are still on the to-do list. Pictures and music are generated in code.

01 The premium

Others’ approval affects the relationship; their view of a partner’s looks fades fast.

Chinese captions · 9:16 · 03:38Playback starts only when selected.

02 Over the line

Exciting but risky, suitable but flat; the longer couples knew each other, the less looks must match.

Chinese captions · 9:16 · 03:27Playback starts only when selected.

03 Being needed

Admiration turns into dependence; praise should say what is liked and why.

Chinese captions · 9:16 · 03:14Playback starts only when selected.

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